Look at this stunning Queenslander in Brisbane. Now that’s what I call street appeal. So happy to find out I was staging this one!
My clients owned this beautifully renovated home. However they knew that some of their furniture didn’t do it justice and asked me to use what they had but hire furniture and accessories where necessary to lift the look of the whole home.
As always I worked back from the most likely buyer. This house is on a street in an area known as ‘nappy valley’ My clients were classic owners in that they had bought when they had no kids, now had 2 and wanted to ‘move up’. Therefore their most likely buyer was a young professional couple who had no or maybe one child. This house has 3 bedrooms. the master, a toddler room and a baby room. I think the owners thought I was mad when I suggested we turn the baby room into a guest room to appeal more to their most likely buyer. “Basically make it look as though you only have one child” I said.
Here are some before and after pictures:
The kitchen was easy. My clients needed to finish the splashback, we cleared everything off the counters then just added in a few accessories.
The Master bedroom was lovely but didn’t look like a master bedroom. I hired a headboard to match the plantation shutters, new bedsides, larger bedside lights and new bedding. The tables and lamps below were then moved to the guest room.
This house had a beautifully wide entrance hall that looked a little bare. I hired and styled a slim console and new artwork to provide more impact. I used the client’s mirror as starting point. I love using what my clients already have where possible, Not only does it save them money but it also adds more character to the staging and helps the house feel less obviously staged (a constant concern of mine). Just to confuse you the before and after pictures are taken from opposite ends of the entrance hall.
The living area was the space that needed the most help as it was fairly small and the furniture was dated. I often use a modular sofa in a small room as it provides the most seating for the least space. Then an occasional chair diagonally opposite is all that’s needed. It’s always a nervous moment when the modular comes in as I always fear that I’ve chosen the wrong configuration (all sofas are standing on end & plastic wrapped in the warehouse so I need to be careful) – the things that keep stagers awake at night!
My client sent me a message that the house had listed then backed this up with a call saying that it had already sold. The agents had done an amazing job in pre-promoting the property. One couple (professional, no kids!) saw the house and their offer was accepted 90 minutes later.
Great client, great agent, great house and really pleased with how the presentation turned out too!
I’m Imogen Brown, a home stager based in the western suburbs of Brisbane. If you are thinking of selling and need some advice or someone to hire furniture and accessories then give me a call on 0432994056 or contact me through my website
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