I’ve measured for hire furniture at a number of houses recently and asked my clients “when do you want to list?” Their answer has usually been “oh, not until September”
September in Australian minds means the beginning of Spring and the perceived wisdom is that Spring is the best time of the year to sell. Except, what happens when seemingly everyone wants to list in Spring?
1. From a demand/supply perspective there is a wealth of properties on the market in Spring and not enough buyers to go round. I remember flicking through Brisbane News last September thinking ‘beautiful house, another beautiful house, another beautiful house…’ It’s difficult to stand out when there’s so much competition. It’s difficult to attract a premium price when buyers can move onto the next ‘beautiful house’
2. There is a school of thought voiced by Damien Hackett Chief Executive at Place Real Estate that Winter is an excellent time to sell in Brisbane – after all a Winter’s day in Brisbane falls to a chilly 20 degrees! He says “There’s at least 20 per cent reduction in our listings, but the buyers don’t go away, so what we find is that there is even more competition to buy.” For the whole article on selling during the winter click here
3. From a staging point of view, and this is the bit that I worry about (Yes I’m a born worrier) is that, worse case scenario, all the furniture hire warehouses in Brisbane and all the stylists with their own inventory literally run out of stock. It happened last Spring and prompted me to write this Best case scenario is your chosen stylist will be booked solid for 2-3 weeks out so they won’t be able to turn anything round for you quickly. The low level of stock will also cause challenges to the look that your stylist will be able to pull together. Stylists are very used to pulling rabbits out of hats but not if there is no rabbit in the hat in the first place.
So what to do:
If you have a choice when to list think about not listing in Spring – there is too much competition and not enough hire furniture!
Contact your stylist at least a month before you want to list. We get booked out and staging a property is a 3 step process (measure, select, install) that takes time. Time that needs to be scheduled ideally across a 10 day period.
If you’re thinking of selling this year I’d love to hear from you. But make it soon!
I’m Imogen Brown a home stager based in the Western Suburbs of Brisbane. If you want to sell your house (at any time of year) then give me a call on 0432994056 or contact me through my website. I’d love to be able to help